Starrays adds one more retail location of its jewellery arm- STAR JEWELLERY at the prime retail market of C G Crossroads in Ahmedabad. The new store offers a serene buying experience with the introduction of a BRIDAL LOUNGE SECTION.
Starrays opens an office in the Pearl of the orient- Hong Kong. Starrays Diamond HK Ltd offers our existing customers a convenient location in Tsim Sha Tsui and jump starts our plan to serve the entire Far East market and open new channels of distribution into Mainland China, Singapore, Vietnam and Thailand.
APRIL Starrays achieves the most coveted status of De Beers Sight holder and joins the ranks of the leading diamond manufacturers of the world. The opportunity to get rough first hand from the world leading mining company adds new synergies to our product offerings for the benefit of our customers
Starrays inaugurates a revamped website with a new fresh look and the most awaited feature of 360degree HD video and Clear HD picture that reveal the grade setting inclusions easily in pictures and helps customers while enhancing the online buying experience..
Starrays Makes the Big move from the Opera House diamond District to the new sprawling complex of Bharat Diamond Bourse at Bandra Kurla Complex. Our new office at DW-2031 brings Management, Marketing, Stock, accounting under one roof and offers greater comfort and access to our visiting international customers.
Starrays Announces its first retail jewellery showroom by venturing its outlet in surat City where the new store offers a serene buying experience with the introduction of a BRIDAL LOUNGE SECTION and B2C for 2012
An anticipated increase in the e- commerce business leads us to offer greater transparency to our online buying customers. We achieved this by adding more attributes to SGS or Starrays Grading System and making them available online on our website along with pictures of diamonds.
Starrays was among the few companies that introduced a Real Time Mobile App for Blackberry and I –phone users that allowed them to buy diamonds on their smart phones instantly without having to use a laptop or desktop.
Starrays achieved 3 years of continuous topline growth to the tune of 47% while adding 220 new customers in 11 countries where we had not done business before. Continuous improvements in manufacturing and sourcing helped us provide a superior make in our diamonds which led to heightened business activity.
Increased diamond inquiries from a diverse inventory required use of a new age technology which allowed easy management of diamond parcels. Starrays adopts the use of the most forward technology of RFID- Radio Frequency Identification Tabs in Inventory management at both the factory and the sales office.
The entry of the younger generation brought new dynamism and fresh ideas to Starrays. Realizing that E-commerce would be the way forward, we launched our inventory online at www.starrays.com with user friendly features.
Starrays extends it marketing reach and becomes truly global by making its presence in the worlds largest consumer market in North America by floating a wholly owned Subsidiary- Star Solitaire Inc- New York.
Starrays believes that application of newest technology and overhaul of manufacturing system was key to operational excellence and delivering value in diamonds. We consolidated all manufacturing under one roof in our new, 45000 square feet factory at Surat
Marked the most crucial year as we migrated from small melee goods to production and marketing of solitaires. The strategy of moving into the Category of Light Brown solitaires helped us solidify our position in the highly commoditized diamond market.
marked our foray into the international market with an informal marketing arrangement to extend our reach in Europe. We also ventured into retail jewellery sales by floating “Star Jewellery” in the diamond city of SURAT that marked our B2C presence.
We expanded to a new premise in the strategically important PRASAD CHAMBERS that became our main marketing base in Mumbai. We started reaping the benefits of a exposure to a bigger and robust trading community.
In a bid to enhance production and have greater control over quality of our finished products,, we bought our first manufacturing unit measuring 6500 square feet in Surat.
Starrays grew bigger as Rameshbhai D Shah and Jitendra D Shah joined the early founders Rajendrabhai D Shah and Dilipbhai B Mehta to fuel the growing demand and expanding business.
With an eye on cultivating international contacts and export oriented clients, 1984 marked our entry to Bombay which was the largest trading hub. We established our first sales and marketing office in Bombay and began our upward journey.
Starrays was conceived on a hand shake between Rajendrabhai D Shah and Dilipbhai B Mehta on basis of mutual trust and a shared passion to excel in the diamond business. The trust has only grown and continues to benefit forthcoming generations.